Cannes Lions

The Bright Side of 1 Star

TBWA\HUNT\LASCARIS JOHANNESBURG, Johannesburg / CITY LODGE GROUP / 2016

MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

Our radio spot follows two story lines with seemingly random correlations: One of a couple arriving in their luxury honeymoon suit with a fancy indoor fireplace and the other, a segment on carbon monoxide poisoning The meeting of the two provides comedic logic as to the potential perils of five star hotel amenities and why our no-frills one star hotel, is the safest and therefore, the best bet.

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2023, CITY LODGE GROUP

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