Cannes Lions
MOG INTERACTIVE, Seoul / HYUNDAI / 2014
Overview
Entries
Credits
Execution
Step 1. Find the beneficiaries for the special Wish.
Step 2. Publish the stories of painter Tae Ho Kim and pianist Nam Geol Kim on SNS and other online sites.
Step 3. Start fulfilling 140,000 Wish Liters. (Like on SNS, 2 Liters / Positive Comment, 5 Liters / Sharing, 10 Liters)
Step 4. When 140 thousand Wish-Liter is filled, execute Tae Ho Kim’s painting exhibition & Nam Geol Kim’s piano recital and album production.
Outcome
- Target of 140,000 Wish Liters was reached in 10 days since event opening.
- From December 9th 2013 to December 31st 2013, there were 356,759 site visitors and 69,385 participants. Achieved 200% of the record in the previous year.
- Executed Tae Ho Kim’s painting exhibition & Nam Geol Kim’s piano recital and album production
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