In co-operation with other businesses, we integrated a typical Tinnitus whistling tone over the original soundtrack of their TV and radio commercials within the regular advertising block.The radio commercial of our co-operating partner stopped - not so the whistling tone.Finally, an off speaker solved the puzzle and told the audience about Tinnitus as an indication signal of burn-out.

Visitor numbers to the Homepage increased by 16 % during the campaign and the telephone consultation service received an increase of no less than 54 % more calls.