Cannes Lions
adam&eveDDB, London / VOLKSWAGEN / 2018
Overview
Entries
Credits
Description
Our film ‘The Button’ features baddies from various film genres, pressing buttons to use their power irresponsibly, before our VW driver presses his GTE button to combine the car's electric and petrol engines, demonstrating a more responsible use of power.
Execution
It turns out that Ukraine is a wonderfully rich place to cast for evil looking villains. Our casting process began in Kiev and we were quickly finding wonderful looking cast and extras, but our problem was that the characters we found were found lacking when delivering a performance. We, therefore, decided to widen the casting to Moscow, where we were able to find more accomplished performers. Between the two locations, we were able to cast all of our villains and minions, whilst we held sessions in London to find our driver.
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