Cannes Lions

The Calendar of Fridays

TREE DESIGN, New Delhi / PVR CINEMAS / 2018

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Overview

Entries

Credits

OVERVIEW

Description

Idea:

A calendar which can also be a work of art and an enjoyable tabloid, celebrating great cinema and reviews which are editorial legends.

Execution

Execution:

Words create pictures. So we used typography to create portraits and posters of these movies. The dates in the calendar are designed to blend in effortlessly with the movie's style. becoming an intrinsic part of its story and its editorial. The typography also goes on lo celebrate the golden words of twelve of the best reviews and the movies they were written for.

Outcome

Result:

365 days of owning a calendar require it to be interesting and engrossing. So we went to great lengths to ensure that every nook and cranny of this tabloid engages the reader. It is packed with exciting trivia, unique design, typography and quirks in detailing. Each time someone's eyes linger on the page, they discover something new. People who have spoken about it have loved it and the calendar has reinforced the brand's image as truly the expert when it comes to movies.

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