Cannes Lions
LEO BURNETT FRANCE, Paris / SIDACTION / 2014
Overview
Entries
Credits
Description
This film shows different kids (from age 6 to 25) experiencing unfair situations. The scenes are seen from the point of view of their parents, who feel helpless. It's the type of situation where a parent can't do anything for their child.
Until the day when the phone rings. A father picks up the phone. It's his daughter. She tells him she's HIV positive.
Could anything be more unfair?
With this film, Sidaction offers parents the opportunity to act.
Because we can't always act for our children. But we can act against AIDS.
By donating, we will protect our children from AIDS, for good.
Execution
Black & White animation
Similar Campaigns
12 items