The motorshow is full of clichés, and giving them away made KIA stand out, and focus on the car, and nothing but the car.

And on top of that, it was a very smart way to get people to come to the dealerships for a testdrive BEFORE the motorshow.

And people were very happy to help.

In no time all our items were reserved and picked up at local KIA dealerships.

Resulting in over 3,500 visits to the dealers, and more than 1,150 test drives.

Before the motor show had even started.

At the Brussels Motor Show itself, KIA could focus entirely on its new cars, the new award winning designs and the unique 7-year warranty.

KIA stood out by not trying desperately to stand out, reaching over 5 million Belgians, and resulting in a record 33% more sales.

KIA. The power to surprise.