Tatra banka, one of the largest banks in Slovakia, is devoted to promoting art and culture. Every year, it issues a limited edition credit card dedicated to a significant cultural achievement or individual.

This year we picked ?ubor Králik. After 17 years of research, he published the first etymological dictionary of Slovak – a dictionary that captured the historical origin of words.

The idea is very simple: we explained the origin of the specific media terms via the particular media type, or used the terms that corresponded with the location of the media.

For example, we explained the origin of the word “cinema” in a movie theatre, or the word “video” on YouTube or the word center in the city center.

We used the dictionary form (black and white) and transferred it to all possible media.