The #CaseForChange was a physical case filled with everything people needed to tell their stories of what some of the 800 mobile operators globally are doing to tackle the 17 goals – from a GoPro to a 360° camera.It wasn’t just something that enabled the telling of stories, though. It was a device that allowed us to paint a picture of the scale of change that the industry is making.The stories ranged from the incredible impact of a simple mobile birth registration service in Pakistan, to how an innovative robot is transforming the lives of isolated children in Norway. And the storytellers were local influencers who were relevant to each project or cause, with a predominantly millennial following.There were of course campaign consistencies and requirements – a long edit, a short edit, and accompanying stills – but we encouraged each influencer to tell their story in their own unique way.

Over 6 months, we filmed 19 stories in 17 countries across 5 continents.Long before the production phase, though, over 500 stories were shortlisted – and through a decision matrix that took into account location, SDG, and impact, we selected the stories that we felt would resonate most with our audience.

In each country we sourced a local production crew who could understand the cultural sensitivities and the area better than we ever could, and shortlisted hundreds of influencers who matched our criteria.

It meant that nearly every film had a different production crew, influencer, and story to tell – and while we had to ensure a consistent message, there was nothing more important to us than authentic storytelling.

With a film in production at least every two weeks, we were able to engage our audience – and empower our audience – on a consistent basis for over half a year.

Through our targeted approach and our influencers’ channels, we achieved over 120 million impressions, and gained over 50,000 shares and comments. Quite simply, we achieved our goal of mobilising a crucial conversation with millions of millennials around the world.

This is just the beginning though – because real change will happen when we make the voice of a generation heard by those in power. And with the results we achieved, we believe that it’ll be impossible for them to ignore.