For our very first Macy’s spring fashion campaign, we told the action-packed story of 6 different women who are startled when they are faced with another version of themselves. To drive this story, we created an orchestral score of Blondie’s hit song “One Way or Another” as we followed each of these women chasing their alternate selves. In doing this, we turned Debbie Harry’s lyrics into a powerful feminist statement sung by each woman as they chased the best version of themselves.

This Macy’s campaign encourages women to do more than just dress to look their best. It encourages them to dress to feel inspired. To feel empowered. To find their most remarkable self.

Macy’s. Find the Remarkable You.