Spikes Asia

The Christmas List

PUBLICIS SAPIENT, Shanghai / HUAWEI / 2022

Film

Overview

Entries

Credits

Overview

Execution

Huawei, in its new holiday campaign “The Christmas List”, uses this beloved seasonal ritual to tell a deeper story about the true meaning of this gifting season - the greatest gift isn’t something pricey on a wish list, but connecting with the people we love most.

The story is told through the eyes of two children whose family struggles with unexpected change: A young sister and brother discover their parents’ Christmas shopping list, and watch it grow day by day as Mom and Dad dream of a family Christmas full of amazing gifts. But after the father’s unexpected unemployment, the list — which has become a living document of hope — begins to shrink, along with the kids’ holiday dreams. On Christmas Eve, the brother and sister realize that they have the power of Christmas within them, and that the greatest gift of all is each other.

Similar Campaigns

12 items

A Million Dreams

ARS THANEA, Warsaw

A Million Dreams

2021, HUAWEI

(opens in a new tab)