WebConserva is an independent, non-profit foundation dedicated to promoting ecosystem conservation and sustainable use. It implements projects and programs centered on environmental education and research. Despite their efforts, they have not been able to stop the defensive hunting by communities. The jaguar is listed as "Near Threatened" on the IUCN Red List, and its population has decreased by 25% in the last 30 years.

How can a balance be found between conserving America's largest feline and meeting the needs of the communities in the Serranía San Lucas?

To preserve jaguars along their natural migration paths, WebConserva engaged the rural community of the Serranía de San Lucas to develop the Coffee Wall, a natural barrier crafted from coffee plants. Strategically placed to separate the jaguar corridor from ranchs and livestock areas, this barrier utilizes the potent scent of coffee to influence jaguar behavior. This approach not only reduces the conflict between wildlife and humans but

also transforms coffee crops into a protective measure. To promote the cultivation and expansion of this wall, we created Café Conserva®, a high-rated Colombian coffee made from the same coffee grains of the natural barrier. Revenues from Café Conserva® are continuously reinvested into the community, supporting the sustainable expansion of the natural wall.

Café Conserva® has sold over 250 tons in more than five countries, enabling the expansion of the natural barrier to 2,400 hectares. Its impact led to an invitation to COP28, the United Nations Climate Change Conference. The Coffee Wall is projected to reach 6,000 hectares

by 2030, bolstering the local economy by providing a sustainable income source for farmers and reducing reliance on traditional or illicit crops. This initiative is poised to serve as a global model for similar conservation efforts and to spur further research into the effectiveness of coffee scent as a jaguar deterrent and the ecological benefits of coffee cultivation.

To create an effective and sustainable landscape design, this initiative began with training local communities in coffee cultivation, introducing them to a product they were not previously familiar with. It was crucial to select plants that were not only aromatic but also of premium quality to ensure the project's sustainability. To promote the expansion of the

barrier, we created and designed Café Conserva®, a coffee brand with its own logo, packaging, e-commerce, and distribution system. Marketed both locally and internationally, leverages digital platforms to broaden its impact. Profits are reinvested into the community to sustain and expand the Coffee Wall into new areas of the jaguar corridor.

It has sold over 250 tons in more than five countries, allowing us to expand the natural barrier to over 2,400 hectares to date. Due to the impact of this initiative, Café Conserva® was invited to COP28, the United Nations Climate Change Conference.