Cannes Lions

The Color Alphabet

McCANN WORLDGROUP, Madrid / COLORADD / 2016

Awards:

1 Silver Cannes Lions
1 Shortlisted Cannes Lions
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Presentation Image
Supporting Images

Overview

Entries

Credits

Overview

Description

The disease prevent them to lead the life they want: they can’t be firemen, policemen, pilots… that result in social and professional frustrations, and in some problems that even could endanger their life.

Execution

ColorAdd is changing the life of million people.

For example, it is possible to ride the subway without doubting in Oporto. It has been developed in pencil brands. It is present in Hospitals…in clothing tag…even in games.

Whether or not, we have created a mobile app to identify colors and translate them.

ColorAdd has been recognized all over the world and has been awarded even by the ONU.

And it will totally change our society when most renowned creative directors convince brands to use ColorAdd on their products to allow these 350 million color-blind people see what we see.

Outcome

ColorAdd has been recognized all over the world and has been awarded even by the ONU.

And it will totally change our society when most renowned creative directors convince brands to use ColorAdd on their products to allow these 350 million color-blind people see what we see.

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