Cannes Lions
McCANN WORLDGROUP, Madrid / COLORADD / 2016
Awards:
Overview
Entries
Credits
Description
The disease prevent them to lead the life they want: they can’t be firemen, policemen, pilots… that result in social and professional frustrations, and in some problems that even could endanger their life.
Execution
ColorAdd is changing the life of million people.
For example, it is possible to ride the subway without doubting in Oporto. It has been developed in pencil brands. It is present in Hospitals…in clothing tag…even in games.
Whether or not, we have created a mobile app to identify colors and translate them.
ColorAdd has been recognized all over the world and has been awarded even by the ONU.
And it will totally change our society when most renowned creative directors convince brands to use ColorAdd on their products to allow these 350 million color-blind people see what we see.
Outcome
ColorAdd has been recognized all over the world and has been awarded even by the ONU.
And it will totally change our society when most renowned creative directors convince brands to use ColorAdd on their products to allow these 350 million color-blind people see what we see.
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