Gloria asked people to be the new creatives of the brand.

The rules were simple: Do whatever you want with the brand and upload it to our Facebook account!!!

Quickly people started to have fun and created the most unique and bizarre ads any brand could have.

More than 25,000 pictures were uploaded.

People loved it.

The implementation was really easy.

A post asking people to be the creatives of the brand.

We gave them 2 weeks to upload whatever they want to our Facebook account.

And then the most bizarre campaign in the country was born.

More than 25,000 people uploaded ads created by them.

More tha 2 million people shared the content.

2.5 million impressions.

The campaign changed time people interact with the brand from 2 seconds to an average of two hours.