A refrigerator combined with ice and water dispenser launched. With consumers’ doubts about the need for this product, it is necessary to form a consumer consensus about its benefits. Taking advantage of LG’s positive image, which gains a large amount of attention on the web. Implement a cool campaign for good deeds for those who need a water and ice dispenser refrigerator more than just a regular refrigerator. LG gave a water and ice dispenser refrigerator as a surprise gift to a middle school soccer team who train hard even in the scorching heat of summer.