The councils identity was developed to reflect the collaboration of it’s members from across the world, as well as recognise the individuals that contribute and their origins.

It was important to establish the council as a unique entity within the network and make a bold statement about cooperation across borders.

Based on the individual members’ home’s geographical coordinates and the coordinates of the conferences held, a system was created to generate a unique logo for each attendee and every location where they meet.

The result was a constantly reforming, dynamic and adaptive logo form that could in it’s endless configurations, be implemented across every piece of communication from posters to business cards, websites, newsletters, agendas and scoresheets.