Cannes Lions

THE COUNTDOWN

LEAD, Tel Aviv / SPARK NETWORKS / 2014

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In Isael, like in many countries, there's a tradition of counting down the last seconds of the year on New Year's Eve (known here as the "Silvester"), and kissing your loved one when it reaches zero.

To be alone on the most romantic moment of the year, can make you feel a bit awkward, and to wish the count down will never be over.

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