We decided to end people’s silence, by turning their voice into a weapon, this is THE COUNTRY OF THE 9 ANTHEMS. We created a social anti-corruption platform that allowed el Faro’s readers and supporters to co-create 8 anthems against corruption, then download them by donating $1 into an investigation fund so the newspaper could expose corrupt politicians.

This Anthems would represent the voice of millions of Salvadorans and allow all of them to expose those who violated the promise of the original anthem by buying the content they helped to create.

- first posted on el faro’s social networks the previous investigations that led to judicial processes, to incentivate conversation

- invited target to co creation sessions with 8 different bands

- shared teasers of process on line

- Had a media tour were el anthem creators were interviewed about the process

- launched the platform with influential social media users

- Sent the anthems to radio stations to include them in programming

- Sent tshirts and the anthems to journalists around the world and became ambassadors for the campaign –

- chanted anthems on the constitution’s national monument and shared it online

- Continuosly updated readers on the $ collected

- Had special concerts on universities inviting people to support

- had a closing concert inviting supporters and media

- gave online and phisical recognitions to every people that downloaded the anthems

- campaign lasted 1 month

- Raised total $40,000 in one month ( 30 % of sales in one year )

- el Faro’s supporters increased 35%

- Traffic to their site increased 30%

- Social media reach 2.5 million (country 5 million internet users )

- Earned media 300,000 in one month ( What big Advertisers in the country invests in a 3 month campaign )

- Univision and eldiario.es even donated into the fund

- Investigations funded from the campaign resulted in:

•LEGISLATURE’S PRESIDENT GAVE $500K FROM PUBLIC FUNDS TO WIFE’S ORGANIZATION ( exposed)

• FORMER ATTORNEY GENERAL RECEIVED “BRIBES” DURING FUNES’ PRESIDENCY ( captured)

• POLICE RAIDED FORMER PRESIDENT FUNES’ HOUSE AND FOUND PLAN TO DEFEND HIMSELF IN COURT FROM EL FARO’S INVESTIGATIONS ( flee from justice)

- For the first time ever a country has 9 anthems that no only protect it from corruption, but also liberated people’s voice from fear