Cannes Lions
The Crosses of Femicide
J. WALTER THOMPSON MEXICO, Mexico City / UN WOMEN / 2018
Overview
Entries
Credits
Overview
Description
The most iconic park in Mexico City became a symbolic graveyard transforming the Venus symbol into a tomb cross. 1,000 crosses were installed that morning to make visible the femicide problem.
Execution
Air date: March 8th 2018
1300 crosses (Venus Signs) installed on Chapultepec City Park
120 T.V, print and digital news broadcasters.
Outcome
135 printed, T.V and digital news clippings.
21 Million impressions
1.52 Million DLLS on earn media.
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