eBay PLUS, the premium program for buyers that makes shopping on eBay easier and even more carefree is launched in 2015 – but hardly anyone knows about it. For budgetary reasons, TV support is out of the question. eBay nevertheless wants to generate broad, ideally disproportionate awareness of eBay PLUS, and significantly increase the click-through rate compared with previous online measures.

We all understand the components for a film going viral online: heart-warming creatures like kids and animals. The film presents the most heart-warming creatures in the world: baby kittens, ducklings, tortoises and guinea pigs on skateboards, dogs sharing a bathtub, a hamster, a dragon, three really gorgeous little moppets. And a pink unicorn-piglet. The clou: They are all put together in ONE video connected to the product promise of carefreeness and lightheartedness.

Ice cold and merciless: baby kittens, ducklings, tortoises and guinea pigs on skateboards, dogs sharing a bathtub, a hamster, a dragon, three really gorgeous little moppets. And a pink unicorn-piglet. All together in ONE branded video – presented on eBay YouTube channel, newsletters and facebook. Millionfold liked, shared and commented.