Cannes Lions

The cycle of respect

J. WALTER THOMPSON ITALY, Milan / INDESIT COMPANY / 2016

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Loving a garment means respecting its whole story, from the one who made it until the one who wears it. The new Hotpoint Natis has a special washing cycle that allows to remove every kind of stains from wool at only 20°: it’s the best way to respect the most delicate garments. That’s the insight from which we started telling our story, the (extra)ordinary life of a shepherd who cares for his flock in the most respectful and loving way. If someone cared for your garment even before it became a garment, you should continue the cycle of respect by washing it in the most delicate way.

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