Cannes Lions
AXA, London / AXA / 2018
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To dramatise AXA’s involvement in supporting hundreds of research projects around the world, AXA highlighted their role in the advancement of better prosthetics to help people like Taylor break through adversity.
The film tells Taylor’s story through action – practicing, failing, getting back up, before succeeding in her routine. Using real footage of Taylor as a young child, we take viewers through a true yet tough journey to illustrate her restlessness. The same restlessness which drives AXA to develop better products and services to make people’s lives better and safer.
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