The first decision in terms of casting was to opt for a man.

This may seem simple or even stupid, but, even in 2021, it’s still not common to present a man as the face of a cleaning brand. But we didn’t want to make yet another dance film with the cliché of the perfect dancer. We wanted to do something different, something unprecedented. And Erik was the perfect candidate: 27, a gay icon, and an usual body type for a ballet dancer. His passion and devotion and his incredible dance skills quickly convinced us. From the very first seconds of the film, the viewer can only say: “Wow, I’ve never seen anything like that before!”.

The auditions took place remotely as production took place in the middle of the Covid pandemic and we communicated with Erik via Teams and received his first tests in the form of short videos.