Cannes Lions

The Day After

DDB NEW ZEALAND, Auckland / MCDONALDS / 2019

Film
Case Film

Overview

Entries

Credits

Overview

Background

Although McDonald's is still a favorite for children and families in New Zealand, they were getting less popular with young adults. McDonald's was hoping with the launch of McDelivery in New Zealand they could create a renewed interest in McDonald's and reconnect with young Kiwis.

Execution

There’s one occasion when everyone feels the same. No matter where you live, what religion you practice, or ethnicity you are, we're all a little sore on New Year’s day.

The launch of McDelivery in New Zealand meant it was easier than ever to get our favourite hangover cure.

So, to celebrate New Year's day and the launch of McDelivery In New Zealand, we created a truthful, honest look at our collective New Year’s hangover.

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