Cannes Lions
TBWA\HAKUHODO, Tokyo / GLAXO SMITH-KLINE / 2015
Overview
Entries
Credits
Description
The best cake decorator in Japan makes a beautiful & meticulous decorated cake which is 100% made of toothpaste. This project demonstrates that Aquafresh Extreme Clean Whitening Plus's whip is truly creamy as never before, in a spectacular and entertaining way to reach our core target consumers, which is 20-30 female.
After hundreds of experiments, we finally get to the point where purely 100% toothpaste turns into almost real whip cream.
It helps the former part of the movie to make audience think that this movie is all about "sweets".
Similar Campaigns
12 items