We created a free loss-insurance; get a free beer in the sports bar every time your team loses a game! Giving the fans a good reason to come back to O´Learys regardless how the team is playing.

The number of participants started out good and are improving daily. The use of our coupons shows us that guest are visiting O´Learys thanks to the Defeat Treat application, resulting in improved number of guests. Since the campaign did not spend any money on media, Defeat Treat was a cost effective way for a restaurant to become the natural hub for sport fans around Stockholm. The response was clear; if your team lost, we met at the bar!