Cannes Lions
SERVICEPLAN, Munchen / AOK HEALTH INSURANCE / 2013
Overview
Entries
Credits
Execution
Dental health is one of the AOK Health Insurance key subjects in 2013. To draw attention to prevention activities of the AOK throughout the year the Dental Floss Calendar is an ideal solution! Use dental floss every day throughout the year (and of course all the prevention activities of the AOK) – this is the simple creative message behind it.
Outcome
Great feedback from visitors of the AOK branch offices. The click rates on the website www.aok.de/bayern rose significantly during the first few weeks.
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