Setting BBDGo up as a relay format meant everyone could get involved. For each leg people could do something different, playing to their different talents. We also planned a final leg that would involve every single person in the agency.

This meant that everyone felt part of fundraising effort for our chosen charity.

We also used GPS technology to connect participants, with those back at the agency, through our BBDGo storify account. This meant everyone felt part of the experience whether they were participating or waiting to do their challenge. It was a truly joint endeavour.

In total 412 people covered 842 miles, 25 different ways in over 6 days. The support for the event was also huge, with nearly 400 tweets using #BBDGo logged.

Most importantly, we smashed our fundraising target – raising £32,178 against a target of £25,000. This put us in the top 5% of fundraisers on Just Giving in 2013.

To quantify how much the relay had improved employee satisfaction we asked AMVers the same ‘giving back’ question asked by the Sunday Times in 2012. The result was a 14.2% uplift. Critically, no one in the company disagreed with the statement ‘My organisation makes a positive difference to the world we live in’.