Cannes Lions

THE DOGS

NEXT ADVERTISING, Bucharest / ROMANIAN TRAFFIC POLICE / 2013

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"If they can do it, everybody can: Cross the street only at marked crossings.”

This phone-shot film showing ORIGINAL footage of stray dogs using pedestrian crossings brings a safety message from the Romanian Traffic Police to convince pedestrians to be more careful when crossing the road. In Romania, on an urban level, jaywalking is the main cause of road accidents, often resulting in death.

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