Our first event took place in a square downtown Milan. With the AIFVS we made up a stand where we asked to over 500 passersby to draw a car. 92% of them have forgotten what gave us the opportunity to raise their attention.

The material obtained has become also a video that we put online.

The event has been replicated in several Italian cities to reach more people.

The operation has attracted the attention of many local and national newspapers and TV stations where we’ve been granted over 100 free media spaces. The video was posted independently by many web sites, allowing us to reach about 30,000 people, who did the experiment and shared the video with family members and friends, to make the road safer.