The challenge was to employ the capabilities of SMEs to try and create the “tools from the future” that appear in Doraemon, a nationally-loved manga series known by everyone in Japan. The desired outcome was to make the technological capabilities of Japanese SMEs widely known. Six SMEs cooperated to form a team an actually create a Doraemon tool from the future. The SMEs, all from varying industries, were linked through Fuji Xerox’s IT Solutions designed for small- to medium-sized enterprises.

The campaign was launched in August 2014. The PR release on its own was picked up by a lot of media outlets. Through subsequent newspaper and TV advertising the campaign gained wider recognition. It was so popular that it was used at a Fuji Xerox B to B events and played an active role in business discussions.

The campaign run according to the original plan.

·A lot of service inquiries

·Through events, etc. more than 2,000 companies came in contact with the “tool”

·More than 100 media appearance including TV, newspaper and on-line magazines covered the campaign.

·More than 1,000,000 times project movie viewing in one month on YouTube.