Cannes Lions

THE DOUBLE SIDE

WAVE STUDIOS, London / SMIRNOFF / 2015

Film
Film

Overview

Entries

Credits

Overview

Description

The film mixes elements from documentary and music video to make a tribute to the African swagger and makeshift culture. It tells the story of the three young guys on a journey through the streets of an African city, a place where any ordinary space can become the perfect spot for something extraordinary to happen. To the sound of Audio Bully's "We Don't Care" they take us on a tour around the bustling alleys and corners of the city, revealing the other, unexpected side of it. Old barber shops double as impromptu clubs, busy markets are turned into dance floors, boxing gyms into stages and even conveyor belts become catwalks for our guys and their bold style. We meet some unique characters on the way and get a glimpse of the new Smirnoff Ice Double Black here and there, as the journey continues on and on into the African night.

Execution

Existing track.

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