The first baking app with touchless gesture control, to keep hands free for baking and screens free from mess.

The app was launched on the apple app store and Google play store for Christmas, which is one of the most popular times for baking in Germany. Each recipe is brought to life by a series of short (2-4 second) looping film steps. Once in the app, the user only has to push the BAKEMODE button within a recipe to begin the magic. Thanks to technology that detects the hand movement of the user through the device’s camera, bakers are able to navigate a recipe like never before.

Feedback for the app has been very positive with over 90% of ratings being 5 stars. The Backen App became the most popular baking app in Germany during the Christmas period and helped reinfuse the traditional brand of Dr. Oetker with innovation once again.