California is facing an historic drought. The worst ever in our state’s history.

So a year ago, we banded together with other like-minded folks – designers, editors, directors and engineers – to help.

The result is Drop-A-Brick, a product and campaign that allows millions of Californians to help curb the water crisis without lifting anything more than a toilet handle.

We can answer this one quickly: California is in a debilitating drought and we want to help.

The fact is, if everyone in California drops a brick in their toilets, we’d save California 67 million gallons of water day.

That won’t fix the drought by itself, but it’s a good start.