Cannes Lions

THE ENCOUNTER

CLM BBDO, Boulogne-Billancourt / MERCEDES BENZ / 2017

Awards:

1 Shortlisted Cannes Lions
Film
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“The Encounter” tells the story of a group of children who are mysteriously fascinated by their neighbour’s Mercedes E Class. With the ambition to go beyond a standard product demo, the commercial skilfully borrows from the codes of popular sci-fi movies, proving us that technology is definitely part of the magic of a dream car.

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