Earth is facing the sixth mass extinction, which puts around 75% of species at risk of disappearing. A global threat that requires urgent action. But, despite the scale and time sensitive nature of such a massive threat, this subject is far for the spotlight and public debate. The main objective of this project was to build awareness and, with that, get society involved.

Earth faces the 6th mass extinction: 75% of species may soon disappear. It’s urgent to involve society in this global threat.

The Endangered Typeface is connected to the RED LIST of Threatened Species, showcasing the status of 26 species. Each letter represents an animal. The fewer individuals, the more the letter disappears. People can download the font, donate and use it to spread the word.

When a species extinction risk changes, people automatically receive the font update by email.

A limited edition of 26 numbered screen prints, one for each letter, was sold to support conservation projects. The number of posters for each letter is proportional to the number of remaining individuals.

There are 42 000 endangered species. How can the common person get past the overwhelming data?

By creating a font connected to the RED LIST of Threatened Species we are provide a simple visualization: individuals disappear = letter disappears. An ever evolving font that reflects the number of individuals of each endangered species.

When a species extinction risk changes, people automatically receive the font update by email.

The posters launched on the second phase of the campaign also use this font to provide context and a sense of proportion that anyone can decode in seconds to learn the status of each endangered species very clearly.

All donations went towards conservation projects.

Each of the 26 letters was individually designed in 5 versions, each corresponding to one of the 5 different levels of extinction risk: from 100% solid/Least Concern to barely visible/Endangered. Data gathered from the RED LIST determines what version of each letter is part of The Endangered Typeface at any given moment.

All design and art direction aimed to present the data in the clearest way.

A website was built, where the font was made available. Being a dynamic font, video assets were given preference to in the campaign.

The campaign was launched on May 22nd, 2023, International Biodiversity Day.

On Instagram we recruited 26 digital influencers to introduce each letter.

On World Wildlife Day (March 3rd, 2024), a limited edition of 26 numbered screen prints eas launched, one for each letter. The number of posters for each letter was proportional to the number of remaining individuals of that species.

10 000+ people already using The Endangered Typeface can get a clear idea of each species current status and spread the word.

On a limited budget, the campaign reached €1.1M+ in earned media, 3,5M impressions, 1,8M reach and made news in 17 countries.