There are no restrictions or regulations concerning inviting messages that are broadcasted by radio waves on a ten-gigahertz frequency into space.

The media execution of The Entlebuch Message needed to ensure two things: Raise awareness for the idea in the Entlebuch valley to make the people participate on one hand and on the other hand generate a huge media buzz online as well as offline, classical media as well as the blogosphere and social networks.

Posters around the valley, online ads and web teasers on Facebook, YouTube and Twitter covered the first part and the international news coverage took care of the second one.

The international news coverage generated over 16 million contacts within a week throughout classic media as well as online news platforms. All that with a media budget of zero Euros.