Eurobest

The Extra Ordinary Orchestra

CHIARA LUZZANA, Milan / ALESSI / 2018

Presentation Image
Supporting Content
Demo Film

Overview

Entries

Credits

Overview

Idea

There's music in everything. All that surrounds us produces music.

We are used to touch the design object. But the real soul is what we don't see.

For that reason I created a real Orchestra, composed by the new Alessi's "Extra Ordinary Metal" Collection, to express the "voice" of their products.

For each object, a sound was recorded, following the pattern of the product itself, based on The Golden Ratio.

To reflect the needs of Alessi’s Collection to reveal the proportional elegance of Nature, I’ve composed this Soundtrack through the Fibonacci Sequence.

The rhythms and the melodies of the Soundtrack, follow this mathematical sequence, transforming into music the geometric harmony of the object designed by Alessi.

In addition, to reveal the Collection, I create a Video Performance, to play in real time "The Extra Ordinary Orchestra".

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