Cannes Lions
LEO BURNETT FRANCE, Paris / NOEMI / 2015
Overview
Entries
Credits
Description
The Noemi association helps people with multiple disabilities.
For the International Day of Persons with Disabilities on December 3rd, we invited children and parents to play an educational game.
During this experiment, we asked children and parents to imitate faces projected on a giant screen.
Everyone participated with enthusiasm, until a girl with multiple disabilities appeared and made a
funny face.
Only the children imitated her. The adults all seemed too embarrassed.
A film was made and spread online.
Thanks to this campaign, the Noemi Association makes us question the way we view people with
multiple disabilities.
Execution
For the International Day of Persons with Disabilities on December 3rd, we held an indoor advertising event with an interactive installation in a school.
During this experiment, we asked children and parents to imitate faces projected on a giant screen. Everyone participated with enthusiasm, until a girl with multiple disabilities appeared and made a funny face.
Only the children imitated her. The adults all seemed too embarrassed.
Thanks to this campaign, the Noemi Association makes us question the way we view people with multiple disabilities.
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