Cannes Lions
THE MARTIN AGENCY, Richmond / LAND O'LAKES / 2017
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Graceful piano music accompanies a farmer waking up to start his day. Amelia E. Barr's poem "The Farmer" is read by a woman as the farmers go about their tasks. She writes that no matter what another person might do -- rule, ride, live, roam -- the farmer is the one who must feeds us all. He partners with the sun, the water and the earth and no person loses while a farmer gains.
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