Eurobest

The Feather

ÅKESTAM HOLST, Stockholm / SVT / 2019

Film

Overview

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Overview

Execution

This film is a story about fake news, and the chain reaction that can turn a single feather into a full-blown case of fake bird flu in an entire country. It shows how an innocent prank video posted on social media in Sweden is widely shared, and through a rapid series of misunderstandings, exaggerations and wilful manipulation turns into a global news item about a mysterious chicken epidemic raging in Sweden. On its way, the story is amplified by unsuspecting people, uncritical journalists, biased online influencers and powerful world leaders with an agenda - emphasising both the importance of being careful about what you share, and the need for more factual journalism.

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