YashRaj films, South Asia's leading movie studio was looking for creative ideas to promote their movie Mujhse Dosti Karoge on Friendship day.The first of its kind Viral Application that was created was both unique and very innovative and uses the essence of the Internet, that is interativity and a viral effect to its fullest advantage. A user would be promoted to key in his or her name in a box that appeared as a layered banner on your current monitor screen. On typing your name the application was initiated using two cursors that were animated and tended to get mushy with each other. Subsequently, the MDK soundtrack appeared with the cast appearing on your screen and saying ..."Will you be my Friend?" You could then replay the application, email it to a friend, visit the film website or exit from the same and return to your original screen nad work.The brief was clear that of associating Friendship Day with MDK and to make the application interesting and fun enough such that more people would send it to their friends. In a matter of 2 weeks we had an astounding 179,400 forwards of the same!