After 3 years without communication, Amstel faces 2017 with two problems.

1. Most brands had continued to communicate and had to become notorious.

2. The brand must raise the perception of quality and approach a more premium perception.

Goals:

- Increase awareness with a WOW format

- Increase the perception of innovative brand, making a website different from the rest of the competitor's campaign microsites.

The director Julio Medem creates a road movie that takes place between the reality of the film, where our actors are themselves, and the fantasy of its history, that takes us to travel through Spain and the trailer had to transfer the sensation of this parallel trip.

Phase 1: The trailer story is recorded in two different ways. The same in two universes.

Phase 2: A mobile site is programmed to activate when the mobile is rotated 180º. With each turn, a different universe is shown and the story goes like a video, in parallel.

Phase 3: A massive campaign of coverage and generation of traffic is launched, through the contracting of masthead Youtube format for a whole day, with a gaming that simulates the experience in the mobile.