Tooth-brushing is one of the first lessons we teach our children. It’s a moment when parents impart a healthy behavior meant to last a lifetime.

The film brings to life the magic of a father teaching his son how to brush his teeth for the first time - a beautiful moment that has the power to grasp our attention and make us forget everything.

The water acts as a third character in this story. Always present but at the same time consistently forgotten by many people whose mind wonder when they brush their teeth. The spectator focuses at the loving father-son relationship, ignoring the fact that the water hasn’t stopped running. Consequently, wasting a total of 15 liters of water.

The final frame of the water running dramatizes the oblivion of leaving the tap open encouraging consumers to make a difference by doing something as simple as closing the tap.