On 18/02/17 for the first time ever, at the beginning of every Israeli premier league football game, the coin was donated for a good cause: It went to a special donation while donation details on TV screens nationwide.

We have transformed the coin with which every soccer game in the world is opened, to the tool that into a mass fundraiser.

Timeline - February 2017, all the soccer games in the Israeli Premier League were opened when the judge flip the traditional coin and puts it immediately in the donation box.

Placement - All the soccer fields in Israel and live broadcasts on the sports channels.

*Tens of thousands of live viewers exposed our message

* A topic conversation in traditional and social media.

* Dozens of terminally ill children fulfilled their dream.

*0$ media budget