Since the range of different light beverages has been growing, especially occasional Coke light drinkers tend to make their choice directly at the point of sale.

"the floating bottle" is a cheap, simple and flexible product display solution to make Coke light not only stand out, but proving the advertised promise of lightness and uplifting effect in a surprising new way by floating above competing products at the point of sale.

The surprising visual effect of floating bottles adds a magical touch to the product and excites the customers curiosity to grab a bottle rightaway to find out how it works. As soon as the customer holds an ice Cold Coke bottle with its unmistakeably iconic shape in his hands, a purchase is just around the corner, helping Coke light to reconnect with occasional customers and showcase an experience of lightness and uplift no other product can reach.

We sent the boxes to more than 250 retailers in a test market, 67% participated, customers were exited and loved the display idea. As sales went up 15%, the client approved a national wide roll out.