Friends was one of the longest running TV shows of all time. Within its 10 seasons you can find moments related to every theme you can think of.

That’s why to tell fans that Friends is now on Netflix and to remind them that the show is just as relevant today as it was 10 years ago,

we created the first pre-roll campaign that is responsive to the videos you're looking for on YOUTUBE. Because no matter what you search for on Youtube,

there’s something in Friends related to it. For instance, if you look for ‘cute cats’, you’ll get a pre-roll of Rachel showing off her hairless cat.

If you look for “make up tutorials” you’ll get a clip of Joey advertising make up in Japan. And if you’re looking for ‘dance moves’ you’ll see Monica and Ross doing their famous dance routine.

We created 2 types of pre-rolls.

Once the key categories were selected, we watched the 237 episodes for more than 3 days and selected the most pertinent scenes related to our target’s favorite Youtube searches:

from Acting & Theater, Baby& Kids, Casual games, Cats, Coffee, Dance, Friendship, Hip hop, Make up & cosmetic, Shooter game, Concert &Music Festivals, humor to TV shows & programs.

We then tagged thousands of YouTube videos with these iconic scenes. For the Real-Time pre-rolls, the approach was different. Every day or two we received France’s top Youtube videos for our target audience.

So we quickly had to find, select and develop the pre-roll that would be implemented for that trending video.

The campaign ran for over one month in all France.

Thanks to our fun, nostalgic Pre-Roll campaign, we managed to excite new and old fans all over again!

Our 100% contextualized pre-rolls got 1,3 million impressions and engaged 600,000 with the Netflix platform in France in just 1 month.

Creating a wave of nostalgia that helped make Friends the 'it show' in France almost 10 years later. All with a simple pre-roll campaign.