Cannes Lions
HUMAN, New York / SAMSUNG / 2019
Overview
Entries
Credits
Background
The lyrics of Que Sera Sera suggest that there is no use in planning for or worrying about the future.
Execution
Arriving on the track, “Que Será, Será,” was a pivotal step in this film’s development. The song’s chorus featuring lyrics such as, “whatever will be, will be. The future’s not ours to see,” served as a perfect point of juxtaposition against the power of technology. Looking at those lyrics inspired the creative team to write scenes where characters are defying that notion of the future being out of our control, by envisioning people using technology to create a new future.
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