Cannes Lions

The Future Is Fast

EXILE, Santa Monica / NIKE / 2016

Film

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Overview

Description

Six young players talk about their future and all they know is that when they show up to the pros, they’re taking jobs.

The kids imagine themselves taking Demarcus Ware’s un-takeable assignment, replacing Melvin Gordon as the newest hot rookie, being the go to guy for Peyton Manning, taking records from Steve Young, being Colin Kaepernick’s secret weapon, and being an unexpected, underrated special teams super star.

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