Eurobest

The Generous Wall

ROBERT/BOISEN & LIKE-MINDED, Copenhagen / ANTHON BERG / 2018

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Background

The Danish Chocolatier Anthon Berg is known in Denmark for facilitating and inspiring generosity in society. Generosity is rooted in the product, all the way from production to distribution, and even in their communication.

Being generous has proven to make people happier, but only 1 out of 10 experience generosity in their daily lives. So, in a time where walls are being built to divide, we decided to create one that could bring people together.

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